Sony Again with Safety?

Sony has just announced that they will give every single user of PSN or a Sony network account will get AllClear ID protection for one year. All I can say is good luck to that company with getting a large userbase in an instant, but the problems that they are going to face is bad with the fact that the information is already out in the blue for people who have the information and are supposedly selling it according to Toms Hardware. I think that it is good that Sony is providing users with identity theft protection but I think Sony needs hire more ASP coders ( I'm not saying that it is easy to code ASP but there are people who are actually coding.) for protecion becuase this event could have possibly been avoided.